EXPERIENCE

Deluxe Corporation | Shoreview, MN
Earned Media Strategist | July 2014 — Present
SEO Specialist  | May 2013 — July 2014

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Communicate to team and management on project development, timelines, and results

Meet Minneapolis | Minneapolis, MN
Web Editor Intern  | January 2013 — May 2013

• Leverage keyword research and search data to improve organic rankings and increase traffic
• Edit and compose optimized web copy to increase page relevance and site traffic
• Perform technical website audit using Google Analytics, Webmaster Tools, AdWords, and CrazyEgg
• Boost knowledge of SEO fundamentals and best practices by keeping abreast of industry trends and blogs

University of Minnesota | St. Paul, MN
Marketing and Communications Assistant  | September 2011 — May 2013

• Assert project management skills to support strategic planning and implementation of marketing initiatives
• Steer composition and distribution of monthly newsletters, blogs, and website updates
• Develop internal strategies to streamline marketing and communications processes and objectives
• Enhance online marketing skills through website optimization, mastering WordPress, and serving as webmaster
• Pioneer and direct the organization’s social media strategy to engage a network of over 300 business professionals

OTHER EXPERIENCE

AdFed/Ad2 Student Advertising Summit | Minneapolis, MN

Event Director | August 2014 — March 2015

• Coordinated team of 30 volunteers to secure sponsors, recruit speakers, deliver creative assets and manage logistics
• Secured nationally recognized speakers from Google and Wieden + Kennedy
• Exceeded sponsorship goal by $12,000; increased YOY attendance by 30%; hosted more than 70 speakers

Brand Ambassador Team Lead  | September 2013— March 2014

• Recruited and managed a team of 8 brand ambassadors from across the Midwest
• Developed project management documents to increase productivity and accountability
• Served as liaison between brand ambassadors and broader cross-functional team
• Assisted in media plan development and execution

Media Planning and Brand Ambassador Intern | September 2012 — March 2013

• Develop and execute paid digital media strategy to drive brand engagement and ticket sales
• Create, optimize, and monitor PPC and CPC advertising campaigns
• Generate awareness for the event through various promotional activities, social media outreach, and classroom presentations
• Collaborate with cross-functional teams to brainstorm, plan, and execute event details

EDUCATION

University of Minnesota | Minneapolis, MN | May 2013
Bachelor of Arts in Journalism, cum laude
Major: Professional Strategic Communications — Advertising
Minor: Spanish