Résumé

EXPERIENCE

Deluxe Corporation | Shoreview, MN
Earned Media Strategist | July 2014 — Present
SEO Specialist  | May 2013 — July 2014

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
  • Communicate to team and management on project development, timelines, and results

Meet Minneapolis | Minneapolis, MN
Web Editor Intern  | January 2013 — May 2013

  • Leverage keyword research and search data to improve organic rankings and increase traffic
  • Edit and compose optimized web copy to increase page relevance and site traffic
  • Perform technical website audit using Google Analytics, Webmaster Tools, AdWords, and CrazyEgg
  • Boost knowledge of SEO fundamentals and best practices by keeping abreast of industry trends and blogs

University of Minnesota | St. Paul, MN
Marketing and Communications Assistant  | September 2011 — May 2013

  • Assert project management skills to support strategic planning and implementation of marketing initiatives
  • Steer composition and distribution of monthly newsletters, blogs, and website updates
  • Develop internal strategies to streamline marketing and communications processes and objectives
  • Enhance online marketing skills through website optimization, mastering WordPress, and serving as webmaster
  • Pioneer and direct the organization’s social media strategy to engage a network of over 300 business professionals

OTHER EXPERIENCE

AdFed/Ad2 Student Advertising Summit | Minneapolis, MN

Event Director | August 2014 — March 2015

  • Coordinated team of 30 volunteers to secure sponsors, recruit speakers, deliver creative assets and manage logistics
  • Secured nationally recognized speakers from Google and Wieden + Kennedy
  • Exceeded sponsorship goal by $12,000; increased YOY attendance by 30%; hosted more than 70 speakers

Brand Ambassador Team Lead  | September 2013— March 2014

  • Recruited and managed a team of 8 brand ambassadors from across the Midwest
  • Developed project management documents to increase productivity and accountability
  • Served as liaison between brand ambassadors and broader cross-functional team
  • Assisted in media plan development and execution

Media Planning and Brand Ambassador Intern | September 2012 — March 2013

  • Develop and execute paid digital media strategy to drive brand engagement and ticket sales
  • Create, optimize, and monitor PPC and CPC advertising campaigns
  • Generate awareness for the event through various promotional activities, social media outreach, and classroom presentations
  • Collaborate with cross-functional teams to brainstorm, plan, and execute event details

EDUCATION

University of Minnesota | Minneapolis, MN | May 2013
Bachelor of Arts in Journalism, cum laude
Major: Professional Strategic Communications — Advertising
Minor: Spanish